Accelerate TV, a Nigerian digital entertainment company with a focus on filmmaking, has joined the list of companies streaming African content to the world with the release of a streaming app dubbed Accelerate Plus.
The app is the latest innovation of the 6-year-old digital media company established to tell “authentic and diverse stories that reflect African societies”.
Accelerate TV is more than just another streaming app. It is set to play in the expanding market bringing global companies to Africa.
There’s been a surge in global companies entering the African video streaming market in recent years. In 2020, Netflix officially launched in Nigeria, heralding other competitors, Disney+ and Amazon Prime, to launch across other African countries this year.
Well, it makes sense that these companies are marking Africa for their global expansion plans, especially as the subscription numbers of video-on-demand users in Africa are projected to reach 15 million by 2026, at a growth rate that adds 2.5 million people yearly.
Accelerate Plus is separating itself from its competitors with two major unique value offerings: exclusive African content and an incredibly low subscription rate.
While Netflix in Nigeria offers between ₦1,200 ($2.85) to ₦4,400 ($10.45) for different plans, Accelerate Plus claims to offer a flat fee of ₦2,100 ($4.99) to users outside Nigeria and a range of ₦100 ($0.23)–₦500 ($1.18) to its users in Nigeria.
