The CEO of AT Ghana (formerly AirtelTigo) Leo Skalatos has urged Ghanaian artistes to leverage digital platforms to promote their music.
He made the call at this year’s 3Music Awards where he presented the Digital Act of the Year award to hiplife artiste, Medikal who won that category.
The 3Music Awards, known for recognizing excellence and creativity in the music and entertainment industry, brought together top musicians, industry professionals, and a sea of excited fans.
The Digital Act of the Year category, a fiercely contested one, honours musicians who have leveraged digital platforms to create significant impact, showcasing exceptional innovation in their use of technology to engage with audiences globally.
The award marked a significant moment in celebrating the fusion of music and technology in the modern era.
Presenting the award, the AT Ghana boss expressed his delight at the transformative power of digital platforms in the music industry, saying “It’s inspiring to see how artists today are using digital tools to break barriers, reach wider audiences, and create movements that resonate beyond borders. We at AT, are proud to be part of an ecosystem that fosters digital creativity and innovation.”
He therefore urged them to drive their work of art more and more on digital platforms because the evidence shows that, that is the way to go.
The winner of this year’s Digital Act of the Year award, Medikal was acknowledged for his outstanding contribution to the digital music space. With millions of streams, an engaging social media presence, and innovative content that captivates audiences, Medikal stood out as a pioneer in the digital age of music.
The evening was filled with memorable performances from some of Ghana’s finest musicians, like Nacee, Akwaboah, Kweku Smoke, and Piesie Esther among others.
AT Ghana remains committed to supporting innovation in the arts industry and continues to encourage creative excellence across all sectors, particularly in the digital space.
The 3Music Awards is a scheme held annually since 2018 to celebrate Ghanaian music and musicians. It was established by the 3Music Network.
