The Chief Digital Officer at MTN Ghana, Dario Bianchi has revealed that the company is engaging with a group of visually impaired customers to find ways of tweaking its digital channels to make them more friendly for the visual impaired in society.
“Recently at MTN we doing something with a community of visually impaired customers to redesign MyMTN so that they can use it,” he said.
Dario Bianchi was speaking on one of three panels during the Mobile Technology for Development (MT4D) forum at the just-ended 3i Africa Summit.
The forum focused on digital public infrastructure and how they could integrated and maximized to ensure inclusivity and drive economic development in Africa faster.
Dario Bianchi noted that currently a greater majority of mobile users in Ghana and across Africa still access services via USSD channels (SMS-based short codes), but there is an urgent need to migrate all those person to digital channels if Africa to achieve digital inclusivity and drive development through digital.
He said USSD is good but digital is much easier and offer more, particularly for people who are visually impaired and those who cannot read.
“At MTN we believe that everybody can do much more with digital – USSD is great but we need to move customers to digital – we need to get customers to use web solutions and app solutions because digital provide much more than just USSD,” he said.
According to Dario Bianchi, visually impaired persons and people who cannot read find it difficult to use USSD, so there is a need to find ways to use digital and AI (artificial intelligence) to include all these people in the Fintech revolution and that is what MTN is working assiduously to move all customers to digital in the near future.
Watch video below:
