eCampus, an online learning platform that has been a leader in the EdTech ecosystem in Ghana and recognised by Tracxn, has rolled out a new look that reflects its growth and transformation.
The new logo has a square standing on one corner at the bottom, a rectangle in the middle, which is also sitting on one corner, and finally another rectangle at the top which is well seated on one side.
- The square sitting on the edge at the bottom represents basic to secondary education
- The dangling rectangle in the middle stands for tertiary education and
- The well-seated rectangle at the top represents lifelong learning
Explaining the new brand logo, Founder and CEO of eCampus, Cecil Senna Nutakor said the bottom square and middle rectangle sitting on the edges indicates that, ordinarily, life is not balanced, but with eCampus as a companion, one will eventually gain some balance and stability in life, which is represented by the well-seated top rectangle.
According to Cecil Nutakor, the rationale for the new logo is based on the conviction that “old keys won’t open new doors,” and so now that eCampus is doing way more than just preparing students for the next exams, it is only prudent to have a logo that well represents what eCampus has become.
He explained eCampus started in 2014, as a platform offering past exam questions for students gearing up for the BECE and WASSCE. But now, the platform has gone way beyond just being a study tool it has become a whole community that provides tailored solutions for fields like nursing, midwifery, law, finance, insurance, and many others.
Cecil Nutakor also explained that eCampus now has tools that ensure user engagement, forecast outcomes, and create personalised learning paths, adding that it has therefore become a reliable partner for industries that need compliance training, help with licensure exams and professional development.
Using banks as an example, he said , banks for instance, use eCampus tools to ensure their employees are up to speed with anti-money laundering and cybersecurity standards.
“This rebranding isn’t just a fresh look. It tells the story of eCampus’s journey from an idea to making a real impact. The new logo has three distinct parts that communicate the platform’s approach to lifelong learning,” he said.
According to him, the new identity shines a light on eCampus’s mission to measure, analyze, and predict how ready people are for exams, jobs, and compliance, by so doing bridging the gap between academia and industries.
This rebranding shows that eCampus is all in on helping learners, professionals, and organizations achieve their learning goals and make progress. Whether it’s students preparing for important exams or companies nurturing their employees’ growth, eCampus has changed the game and made it easier to deliver meaningful education in a world that’s getting more competitive by the day.
Find the official announcement in video below.
