The Director-General of the Ghana Broadcasting Corporation (GBC), Prof. Anim Alhassan, says the state broadcaster is looking to leverage its past achievements and embrace innovation to regain its position as a formidable broadcasting entity on the African continent.
Prof. Alhassan said GBC’s commitment to innovation was necessary as the broadcasting industry undergoes rapid changes driven by artificial intelligence, cloud technology, data analytics, streaming and digital platforms.
Speaking at the 2026 Broadcasters Convention, West Africa: Conference on AI, Cloud and Future Broadcast, he said GBC was determined to evolve into a more innovative, audience-focused and responsive public service broadcaster.
“We from the Ghana Broadcasting Corporation are looking forward to our past as a motivation to recapture our status as a very formidable broadcasting entity on the continent,” he said.
Prof. Alhassan said achieving this ambition would require partnerships, investment and openness to new ideas.
He noted that broadcasting was no longer confined to traditional television and radio as audiences increasingly consumed content across multiple devices and platforms.
He said the transformation created opportunities for broadcasters but also brought challenges relating to the financing of credible content, cultural identity, relevance and the protection of the public interest.
The GBC Director-General called for stronger collaboration between broadcasters and technology companies, telecommunications firms, financial institutions, regulators, academia and audiences.
He also stressed the need for continued investment in credible journalism, local content production, talent development and sustainable business models.
Prof. Alhassan said Ghana and West Africa were well positioned to take advantage of the continent’s youthful population, rich cultural heritage and growing creative economy.
He expressed confidence that West Africa could become a hub for African content, innovation and enterprise.
He said hosting the convention in Accra, in partnership with Broadcast Media Africa, demonstrated GBC’s commitment to advancing broadcasting in Ghana, West Africa and the continent.
Prof. Alhassan urged participants to use the convention to build partnerships and initiatives capable of producing lasting change in the broadcasting industry.
“The true measure of this convention will be the partnerships and initiatives that endure beyond it,” he said.
