Professional services firm KPMG has withdrawn a report entitled Redefining Excellence in the Age of Agentic AI after several organisations challenged claims made about their use of artificial intelligence.
The report, originally published in October 2025, came under scrutiny after research group GPTZero identified a number of inaccuracies.
According to GPTZero, the errors appeared to be the result of AI-generated hallucinations, raising questions about whether artificial intelligence was used in the preparation of a report examining the impact of AI itself.
Several organisations cited in the report, including UBS, the UK’s National Health Service (NHS), Swiss Federal Railways and Transport for London, told the Financial Times that statements regarding their AI adoption were either incorrect or misleading.
In response, KPMG removed the report from its websites and launched an internal review.
A spokesperson for the firm said it expects all employees to adhere to its responsible AI policies, which require human oversight, fact-checking and verification of independent sources before publication.
The incident follows a similar case involving EY, which last month withdrew a report on loyalty rewards programmes after concerns emerged over fabricated footnotes and apparent AI-generated inaccuracies.
