MTN Ghana emerged as one of the biggest winners at the 35th Chartered Institute of Marketing Ghana (CIMG) Awards, securing three prestigious accolades, which was the highest number of awards won by one entity this year.
The telecommunications giant was named the Marketing Oriented Telecommunications Company of the Year 2023, Overall Marketing Oriented Company of the Year, and was also inducted into the CIMG Hall of Fame – Telecommunications Category.
The awards were received on behalf of MTN by Guido Sopiimeh, MTN Ghana’s General Manager for Marketing Planning, who acknowledged the company’s commitment to excellence in marketing and customer service.
MTN Ghana’s recognition at the CIMG Awards solidifies its leadership in the telecommunications industry and highlights the company’s marketing strategies that resonate with consumers across the country.
With a clear focus on innovation and customer engagement, MTN continues to set the pace in the telecommunications space.
Even though MTN has been named a signification market power (SMP) and is currently under some regulatory restrictions, designed to curtail its growth, the company continues to invest aggressively and innovate its offerings and keeps growing market share in leaps and bounds.
At the time of naming MTN Ghana SMP in June 2020, the regulator reported that it had 55% voice market share. But that has since increased to about 70% and its mobile data market share has also increased from around 72% to over 80% in spite of being compelled to increase data prices.
It is MTN’s commitment to innovation and strategies that have kept it endeared to consumers in spite of the regulatory restrictions, that has gained CIMG’s recognition.
The CIMG Awards, held annually, are regarded as a hallmark of excellence in the marketing industry, recognizing top performers in various sectors.
This year’s edition saw a wide array of companies, individuals, and products honored for their outstanding contributions to the marketing landscape.
Apart from MTN Ghana’s wins, other notable awards recipients included:
- Marketing Man, 2023 – David Eduaful, Managing Director, Labadi Beach Hotel
- Marketing Woman, 2023 – Nana Akua Mensa-Bonsu, Managing Director, Primetime Limited
- Marketing Practitioner, 2023 – Robert Mensah, General Manager, Eusbett Hotel
- Marketing Student (male), 2023 – Alexander Ansong Obeng, Head of Commercialisation, CSIR-Forig
- Marketing Student (female), 2023 – Daniella Fuller Konadu Dapaah, Student, Leeds Beckett University
- Retail Outlet – Melcom Ghana [Hall Of Fame-Elite Category – 10 Years]
- Insurance Company (Gen) – Enterprise Insurance [Hall Of Fame – 10 Years]
- Insurance Company [Gen] – Vanguard Assurance – [Hall Of Fame – 10 Years]
- Insurance Company (Life] – Sic Life Insurance Limited -[Hall Of Fame – 10 Years]
- Motor Firm – Japan Motors – [Hall Of Fame – 10 Years]
- Bank – Ecobank Ghana Plc – [Hall Of Fame – 10 Years]
- Petroleum – GOIL Plc – [Hall Of Fame -10 Years]
- Airline (Domestic) – Africa World Airlines – [Hall Of Fame – 10 Years]
- Petroleum – TotalEnergies Ghana – [Hall Of Fame – 10 Years]
- Microfinance – FWF Microfinance Ltd – (New Entrant)
- Above-The Line Camel Treasure Hunt (PZ Cussons) [Media]
- Below-The Line – Pepsodent Teledentistry – Now Everyone Can #Talktoadentist (Unilever Ghana) [Media]
- New Media Campaign – Camel Treasure Hunt (PZ Cussons) – [Media]
- TV Programme – National Science & Maths Quiz – [Media]
- Radio Programme – Ekosiisen – [Media]
- Insurance Company (Life) – Enterprise Life – [Business]
- Insurance Company (General) – Hollard Ghana – [Business]
- Hospitality Facility (Hotel) – Labadi Beach Hotel – [Business]
- Hospitality Facility (Allied & Support Services) – Adansi Travels – [Business]
- Petroleum Company – GOIL Plc – [Business]
- Real Estate Company – Lakeside Estate – [Business]
- Private Health Facility – PPAG Family Health Clinic – Cape Coast – [Business]
- Corporate Pensions Trust – Enterprise Trustees – [Business]
- Media Organisation – Multimedia Ghana Limited – (Business)
- Bank – GCB Bank Plc – (Business)
- Rural Bank – Amenfiman Rural Bank Limited – (Business)
- Savings & Loans Company Of The Year – Best Point Savings & Loans – (Business)
- Microfinance Company – FWF Microfinance Limited – (Business)
- Airline (Domestic) – Africa World Airlines (AWA) – (Business)
- Manufacturing Company – Unilever Ghana Plc – (Business)
- Postal & Courier Services(International) – DHL Ghana Limited – (Business)
- Postal & Courier Services (Domestic) – Yom Yom Services Limited – (Business)
- Agro-Based Company – Callighana Limited – (Business)
- Online News Portal – Myioyonline – (Business)
- Not-For-Profit Organisation – World Vision Ghana – (Business)
- Retail Outlet – Melcom Ghana – (Business)
- E-Commerce Company – Melcom Ghana – (Business)
- Indigenous Catering Facility – Zesuza Catering Services – (Business)
- Motor Firm – Japan Motors – (Business)
- Manufacturing – B5 Plus – High Tensile Fe600 (B5 Plus Ltd) – [Product]
- Services – Hollard Insure Pack-A Motor Insurance On-The-Go (Motor Insurance In A Box) – [Product]
- Emerging Brand Dettol Cool Soap – [Product]
- Esther Boadu, Student, University Of Ghana – [CIMG President’s Special Awards]
- Felicity Wedava Ajure, Student, University Of Ghana – [CIMG President’s Special Awards]
- Emmanuel Kwashi Dzivenu, Journalist, Joynews – [CIMG President’s Special Awards]
- Prof. Abednego Feehi Okoe Amartey, Vice-Chancellor, Upsa – [Cimg President’s Special Awards]
