MTN Nigeria partner TIDAL to deliver digital entertainment

Global music and entertainment streaming platform, TIDAL, and leading telecoms company, MTN Nigeria have announced a partnership that enables MTN subscribers to receive free 30-day access to TIDAL content.

The content includes high-quality music, videos, concerts, interviews, and more from top artists across the globe.

Details on how to redeem the offer has been published on tidal.com/mtn-nigeria.

Following TIDAL and MTN’s historic launch in Uganda in 2018, this partnership marks TIDAL’s continued expansion into the multi-genre world of African music.

“At the conclusion of the free 30-day trial offer, users can choose to subscribe to a range of plans from three days to one year depending upon the plan that aligns with their listening patterns,” a joint statement from the two said.

The two possible packages are as follows:

• 3 Day, Weekly, Monthly, 90 Day, or 1 Year Access Only
• 3 Day, Weekly, or Monthly Access with Data

Speaking on the partnership, Chief Digital Officer for MTN Nigeria, Srinivas Rao, said, “MTN has always been supportive of local and upcoming artists. Our partnership with TIDAL is another footprint on how we continue to contribute to the growth of the music industry.”

He said MTN will continue to provide platforms like TIDAL that enable its customers to consume good music and connect with their favorite musicians.

Meanwhile, Chief Operating Officer at TIDAL, Lior Tibon said, “TIDAL naturally generates a hub for creatives of all backgrounds to intimately share their art. This launch taps into a nation with both rising and established performers taking over the entertainment industry, and provides a forum for artists to exchange ideas and foster growth.”

TIDAL’s extensive music and video catalogue offers a diverse range of content – latest EP, documentary and in-depth article. TIDAL is the premier location for listeners to connect with their favorite musicians.

In Ghana, MTN offers great entertainment on its MTNPlay platforms, where it creates the platform for local musicians to sell and promote their works under a revenue share arrangement.

MTN Ghana recently announced it is transitioning to a digital operator and it is expected that it will deliver more digital content by partnering platforms like TIDAL

For more information, about the TIDAL and MTN Nigeria deal, head to tidal.com/mtn-nigeria or mtnonline.com/play/Tidal.

About TIDAL
TIDAL is an artist-owned global music and entertainment platform that brings artists and fans closer together through unique original content and exclusive events.

Available in 56 countries, the streaming service has more than 60 million songs and 250,000 high quality videos in its catalog along with original video series, podcasts, thousands of expertly curated playlists and artist discovery via TIDAL Rising. With the commitment of its owners to create a more sustainable model for the music industry, TIDAL is available in premium and HiFi tiers—recordings which includes Master Quality Authenticated (MQA), Sony’s 360 Reality Audio recordings, and Dolby Atmos Music.

In the US, Sprint customers with the Unlimited Plus plan are able to access a “free-forever” TIDAL membership. For more information, please visit www.tidal.com.

About  MTN Nigeria
MTN Nigeria is one of Africa’s largest providers of communications services, connecting over 68 million people in communities across the country with each other and the world. Guided by a vision to lead the delivery of a bold new digital world, MTN Nigeria’s leadership position in coverage, capacity and innovation has remained constant, since its launch in 2001. MTN Nigeria is part of the MTN Group – a leading emerging market operator, connecting more than 250 million subscribers in 21 countries in Africa and the Middle East. To learn more about MTN Nigeria and its various initiatives, visit www.mtnonline.com