Twitter has introduced a podcast feature for Android and iOS users as it expands it voice offerings.
The short messaging app has finally decided that it is not going to sit around and watch Instagram get all the hype about new features.
According to Twitter, this is a move to invest in audio creators, as they would now be able to use the app to share messages, hold Spaces, and create audio podcasts!
Meanwhile industry experts say Twitter may claim they’re doing this to invest in audio creators, but that’s probably a half story. The experts have analysed Twitter’s move as a response to the massive growth of the podcast market, which is estimated to generate up to $153.07 billion by 2030.
Another move that suggests that Twitter is doing this to tap into the podcast market is the company’s decision to pilot this feature with groups of English-speaking audiences, which, according to Insider Intelligence, have the highest numbers of podcast listeners in the world.
For whatever reason it was made, Twitter is taking a big step with this move, one that could massively change its business model forever.
