Spiro has appointed automotive executive Auroasish Choudhuri as Managing Director for West and Central Africa, strengthening its leadership as the electric motorcycle company expands its mobility business across the continent.
Choudhuri will oversee Spiro’s mobility operations in the two regions and report to Kaushik Burman, the company’s Chief Executive Officer of Mobility.
He brings more than two decades of automotive experience across Africa, Asia and the Americas, spanning sales, business development, market expansion and operational leadership.
The appointment follows Spiro’s $270 million fundraising in June and a restructuring of its leadership team. Former Indofast Energy CEO Anant Badjatya was appointed Group CEO, while former CEO Burman was moved to lead the mobility services business.
The changes separate Spiro’s rider-facing mobility operations from its broader ambitions in battery swapping, energy infrastructure, logistics and vehicle manufacturing.
Badjatya said Choudhuri’s experience would support the company’s expansion across Africa.
“Auroashish brings extensive experience in growing and transforming automotive businesses across some of the world’s most dynamic markets,” he said. “His deep understanding of the sector, combined with his track record in market expansion and operational leadership, will be a strong asset as we continue to scale Spiro across Africa.”
Choudhuri joins Spiro from DAG Industries, where he served as CEO and oversaw operations in Nigeria and Benin.
Before joining DAG Industries, he spent more than a decade at TVS Motor Company, serving as Regional Business Head for Asia and later Latin America. He previously led international sales and business development at Escorts Limited across the United States, Latin America, West Asia and Sri Lanka.
Choudhuri said his experience would help Spiro expand access to affordable and sustainable mobility.
“Africa is entering an exciting new phase in the transformation of mobility,” he said. “I am excited to join Spiro and bring together my automotive expertise and experience of West African markets to support the company’s next phase of growth and expand access to affordable, sustainable mobility across the continent.”
Spiro’s business extends beyond electric motorcycles, with the company developing a battery-swapping network that allows riders to exchange depleted batteries for charged ones.
The company currently assembles vehicles in Kenya, Rwanda and Uganda and operates a battery recycling facility in Nigeria. It also operates in Benin, Togo and Cameroon, while Ethiopia and the Democratic Republic of Congo have previously been identified as expansion markets.
Spiro is also seeking greater control over its supply chain. In May, it acquired UK-based two-wheeler engineering specialist Coexlion as it moves into vehicle development and manufacturing.
Choudhuri’s appointment gives Spiro an executive with extensive experience in expanding automotive businesses as the company works to build the infrastructure and supply chains required to scale its electric mobility and battery-swapping model across West and Central Africa.
