Deputy Minister for Tourism, Culture and Creative Arts, Hon. Yussif Issaka Jajah, has urged Ghanaian filmmakers and content creators to take the lead in telling the country’s stories as digital platforms create new opportunities to reach global audiences.
He said Ghanaian stories must be told by the people who understand the country’s culture, traditions and experiences, stressing that local creators have a central role in shaping how Ghana is represented to the world.
Speaking at the launch of MTN One TV, Mr Jajah reiterated the government’s position that Ghanaian creativity should be promoted through stronger local participation and wider digital distribution.
“As the Honourable Minister always says, no one can tell the Ghanaian story better than the Ghanaian,” he said.
He noted that Ghana had long demonstrated its storytelling abilities through television productions, films and cultural works that entertained audiences and reflected the country’s identity.
However, he observed that the industry needed to do more to ensure that Ghanaian stories reached wider audiences and generated meaningful returns for the people behind them.
Mr Jajah said digital innovation had provided content creators with tools to produce, distribute and showcase their work beyond traditional broadcasting channels.
“Today, technology has given us a camera; technology has given us the data and screen. Let us use them to tell our stories boldly and profitably,” he urged.
He commended MTN Ghana for launching One TV, describing the platform as an opportunity to give local content a home while expanding its potential reach beyond Ghana.
The deputy minister also called on industry stakeholders to collaborate rather than focus solely on individual interests, saying partnerships were essential to building a competitive creative economy.
He said the government remained committed to working with industry players, development partners and technology companies to create an environment in which Ghanaian creativity could thrive.
Mr Jajah expressed optimism that stronger local storytelling, supported by digital platforms, would help showcase Ghana’s culture to international audiences while creating new opportunities for the country’s creative professionals.
