Meta is trialling a new “Series” feature for Reels on Instagram and Facebook, aimed at helping users follow episodic content more easily and encouraging longer-term engagement on its platforms.
The feature allows selected creators to group both new and existing Reels into organised series, with each video serving as an episode within a larger storyline. These collections will be housed in a dedicated section on creators’ profiles, making it simpler for viewers to watch episodes in sequence and continue where they left off.
The move signals Meta’s growing interest in fostering sustained viewing habits rather than relying solely on the rapid-scroll nature of short-form video. By packaging related content together, the company hopes to encourage repeat visits while giving creators a more structured way to publish tutorials, challenges and other multi-part content.
Meta has confirmed it is exploring monetisation opportunities for the feature, although no details have been announced. The development has drawn comparisons with TikTok’s Series offering, introduced in 2023, which enables creators to place premium content behind a paywall.
According to Meta, serialised content is already proving popular among audiences. Under the new system, a creator running a “10 Days of Healthier Baking” challenge, for example, could bundle all ten videos into a single series. Users would then be able to find every episode in one place, watch them in order and keep track of their progress.
When viewers come across an episode while browsing their feed or the Reels tab, they will be able to access the full series directly. They can also save a series for later viewing and receive updates as new episodes are released.
The feature is currently being tested with a limited group of creators and content producers who already publish serialised content across Instagram and Facebook.
